Course curriculum

  • 2

    Chapter 1: Canvas Model - Introduction

    • CANVAS MODEL - INTRODUCTION

    • The Business Model Canvas

  • 3

    Chapter 2: The Value Proposition

    • THE VALUE PROPOSITION

    • ELEMENTS OF VALUE

    • PRODUCT/SERVICE DESIRABILITY

    • Hypothesis Testing

    • Startup Pivot

    • Canvas Model - Product Fit

    • Value Proposition

  • 4

    Chapter 3: Key Partners

    • THE CANVAS MODEL - KEY PARTNERS

    • TYPES OF PARTNERS

    • MOTIVATIONS BEHIND PARTNERSHIPS

    • KEY PARTNERS AND VALUE PROPOSITIONS

    • THE CANVAS MODEL PARTNERS - VIDEO

  • 5

    Chapter 4: Key Activities

    • THE CANVAS MODEL - KEY ACTIVITIES

    • TYPICAL ACTIVITIES

    • CATEGORIES OF KEY ACTIVITIES

    • KEY ACTIVITIES

  • 6

    Chapter 5: Key Resources

    • THE CANVAS MODEL - KEY RESOURCES

    • KEY RESOURCES AND VALUE PROPOSITIONS

    • KEY RESOURCES ACCORDING TO TYPES OF BUSINESSES

    • KEY RESOURCES

  • 7

    Chapter 6: Cost Structure

    • THE CANVAS MODEL - COST STRUCTURE

    • KEY QUESTIONS TO CONSIDER

    • TYPES OF BUSINESSES - DETERMINE BY THE COST STRUCTURE

    • CHARACTERISTICS OF COST STRUCTURES

    • Cost_Structure

  • 8

    Chapter 7: Customer Relationship

    • THE CANVAS MODEL - CUSTOMER RELATIONSHIP

    • Customer Relationships

  • 9

    Chapter 8: Customer Segmentation

    • THE CANVAS MODEL - CUSTOMER SEGMENTATION

    • TYPES OF CUSTOMER SEGMENTS

    • TYPES OF CUSTOMER SEGMENTS LISTED

    • CREATING A CUSTOMER PROFILE

    • Customer Segments - Video

  • 10

    Chapter 9: Revenue Streams

    • THE CANVAS MODEL - REVENUE STREAMS

    • DEVELOPING YOUR REVENUE MODEL

    • TYPE OF REVENUE STREAMS

    • Revenue Streams Part 1 - Video

    • Revenue Streams Part 2 - Video

    • Market Revenue - Video

    • Signal & Multi - Side Markets