Course curriculum

  • 1

    Welcome

    • B²HUB Provides Opportunity

    • Online Course Syllabus: E-commernce Business Models and Reveue Streams

  • 2

    Chapter 1: Unique Features of E-commerce

    • Ecommerce Past, Present, and Future

    • New E-commerce: Social, Mobile, and Local

    • The Growth of E-Commerce

  • 3

    Chapter 2: Why E-commerce is Different

    • Eight Unique Features of E-Commerce Technology

    • Ubiquity

    • Global Reach

    • Universal Standards

    • Information Richness

    • Interactivity

    • Information Density

    • Personalization/Customization

    • Social Technology: User Content Generation and Social Networking

  • 4

    Chapter 3: Key Concepts in E-Commerce

    • Digital Markets and Digital Goods in a Global Marketplace

    • Digital Goods

  • 5

    CHAPTER 4: The Principal of E-Commerce

    • Types of E-commerce

    • E-Commerce Business Models

    • The Portal Business Model

    • The E-tailer Business Model

    • Content Provider Business Model

    • Transaction Broker

    • Market Creator

    • Service Privider

    • Community Provider (Social Networks)

  • 6

    CHAPTER 5: E-commerce Revenue Models

    • Advertising Revenue Model

    • Sales Revenue Model

    • Subscription Revenue Model

    • Free/Freemium Model

    • Transaction Fee Revenue Model

    • Affiliate Revenue Model

  • 7

    CHAPTER 6: E-COMMERCE HAS TRANSFORMED THE MARKET

    • E-commerce Transforming the Market!

    • Behavioral Targeting

    • Social E-commerce and Network Marketing