Course curriculum

  • 1

    Welcome

    • B²HUB Provides Opportunity

    • Online Course Syllabus on Go-to-Market (GTM) Strategy

    • Topics Covered in this Course
  • 2

    Chapter 1: Market Analysis

    • Describe Customer Needs

    • Market Dynamics

    • Company Capabilities

    • Competition Analysis

    • Partners

    • Go-To-Market Planning

  • 3

    Chapter 2: Market Selection

    • Market Segmentation

    • Market Selection

    • Segment Targeting

    • Product Positioning
  • 4

    Chapter 3: Market Mix

    • Product, Price, Place, Promotion

    • People

    • Process

    • Physical Evidence
  • 5

    Chapter 4: Customer Acquisition

    • Awareness to create Interest

    • Evaluation and Commitment

    • Referral, Customer Loyalty, and Retention