Course curriculum

    1. B²HUB Provides Opportunity

    2. Online Course Syllabus on Go-to-Market (GTM) Strategy

    3. Topics Covered in this Course

    1. Describe Customer Needs

    2. Market Dynamics

    3. Company Capabilities

    4. Competition Analysis

    5. Partners

    6. Go-To-Market Planning

    1. Market Segmentation

    2. Market Selection

    3. Segment Targeting

    4. Product Positioning

    1. Product, Price, Place, Promotion

    2. People

    3. Process

    4. Physical Evidence

    1. Awareness to create Interest

    2. Evaluation and Commitment

    3. Referral, Customer Loyalty, and Retention

About this course

  • Free
  • 20 lessons
  • 0 hours of video content