Course curriculum

  • 2

    Chapter #1: Interpretation of the Business

    • Digital Marketing

    • Deploying the SWOT

    • The Strengthens of the Marketing Strategy

    • The Weakness of the Marketing Strategy

    • Opportunity of a Marketing Strategy

    • The Threat of a Marketing Strategy

    • Marketing Strategy Tips

  • 3

    Chapter #2: Understanding a Market Strategy

    • Market Strategy Introduction

    • Applying Research Methods

    • Developing the Audience Persona

    • The Value Proposition

    • Develop your Segmentation

    • The Framework to begin Researching

  • 4

    Chapter #3: Market Planning

    • Targeting Marketing

    • Creating the Marketing Strategy

    • The Cause Marketing Strategy

    • Writing a Marketing Strategy

    • Developing the Marketing Strategy

  • 5

    Chapter #4: Developing a Marketing Budget

    • Marketing Budget

    • Budget Methods

  • 6

    Chapter 5#: Marketing Through Channels

    • Email Marketing Strategy

    • Channels to Consider

    • Direct Selling Strategy

    • Social Media Strategy

    • Co-Branding and Affinity Marketing Strategy

  • 7

    Chapter #6: Start Your Marketing Strategy

    • Preparation of Marketing Strategy

    • Inputs/Task to Marketing Strategy

    • Developing The Market Plan

  • 8

    Chapter #7: The 4 basic pillars of a Marketing Strategy

    • Product

    • Price

    • Place

    • Promotion